Monthly plan
Before any piece, the business target. It sets what communication measures and where each month's plan comes from.
The change grows out of what you already built, which is why a competitor can't copy it overnight. The reading of your business arrives before the first meeting.
The owner is the company's first creative: the offer, the way of selling and the brand came from them. We come in at two moments. If the company already has several suppliers and nobody answers for the whole, we bring them together. If it never had an agency, or the team has no target, we build the structure with the people already there.
The industry split the work: one agency thinks the message, another builds the system, and the project loses pieces on the way between the two.
AI shortened that gap. Campaign and platform are born at the same table, the idea is tested before the build, and communicating and selling got faster because they started being done together. Glitch was born at that seam.
Before any piece, the business target. It sets what communication measures and where each month's plan comes from.
The company doubles in size before its communication notices: the site talks to the old customer, the deck apologizes for the price, and the big prospect backs off without saying why. We remake the brand and the material at the size the company has today.
A launch needs a concept, pieces, media and a page, and each usually comes from a supplier that doesn't talk to the others. We create and produce all of it in one place, including the presentation your team takes to the client.
One landing page per quarter is already in the monthly fee. A new site, a platform or software, when the business needs login, sign-up or data, come in as a separate project.
The week's posts and stories, with your company's own look and video shot by a professional.
Every quarter, a new agent or AI tool for your people to use in their daily work. Bigger automation, such as WhatsApp support, comes in as a separate project.
Photo, film and pieces at scale with the same character and the same brand look from start to finish, with people reviewing what goes live.
The reading is free and uses only what your business shows from the outside: website, social media, reviews, press and competitors.
Before the first meeting, you get the reading: how your company looks to someone who doesn't know it yet. If you already have suppliers, it also shows who does what and where they overlap.
We do the essentials in house and coordinate whoever comes from outside, with no supplier hidden in the contract.
Every month, one page that opens with the financial result. If something went wrong, it says what happened and how we fix it.
Photo, film, digital activation and pieces at scale, produced with AI and reviewed by people before they go live.

Pedro, founding partner
Founded Glitch and leads every project, from the first sketch to what goes live.
Ten years in creative work. Led artificial intelligence products for marketing and, as a copywriter, worked on accounts such as Vale, Ambev and O Boticário.