Case 01 · Diagnosis, brand and product

What sells got separated from what it delivers.

Dunas Capital · 2026, ongoing

IdentityBefore and after
Dune, the central image of the new Dunas Capital identity
Dunas Capital logo
Before and after
The challenge

Where we started

Dunas sold fundraising, but what it delivered, and what made clients stay, was innovation that works. Brand, site and posts only told the first part.

What we did

Chapter by chapter

  1. Current Dunas post: business owner raised 350 thousand from the federal government, in the new identityBeforeAfter

    Drag to compare

    01

    The earlier posts were a dark photo, a white number and the old logo at the bottom. In the new line, the brandbook palette and type come into the post: deep blue, light sand, Outfit and the amount raised as the protagonist.

  2. Brandbook page with the palette: light sand, the two blues, graphite and deep earth
    Brandbook, palette page
    02

    The identity was redone from the symbol to the applications and documented in a 22-page brandbook: logo and variations, palette, gradients, the dune as the institutional element, Outfit type, stationery, giveaways, booth and signage.

  3. Current Dunas site: the dune in the background and the promise of growing without a loanBeforeAfter

    Drag to compare

    03

    The earlier site sold services and plans as a list, with a price per package. The new one opens with the promise, grow without a loan, and explains non-refundable funding in a five-step method, in the new identity.

    The earlier one comes from the web archive, March 2024.

What changed

What is standing now

Brand, site and posts now tell what Dunas delivers.

Visual identity redone, from the symbol to the applications, with a brandbook.

A new site live and a digital product in the making.

The work

What left the studio

Brandbook page with the Outfit type and its weights

Type: Outfit

Result post in the new line: congratulations Cellva, 928 thousand raised

Result post in the new line

Business cards in the new identity

Business cards

Dunas Capital horizontal logo

Horizontal logo

Notebook and mug with the brand

Notebook and mug

Trade show booth in the new identity

Booth

Laptop screen with the brand

Screen

Signage with the Dunas Capital logo

Signage

Credits

Who did it

Diagnosis, concept and direction
Pedro Miranda, Glitch
Client
Dunas Capital
To forward

One paragraph for your team

At Dunas Capital, Glitch started with a diagnosis that separated what the company sells from what it delivers, redid the visual identity from the symbol to the applications, with a brandbook, rebuilt the institutional site, now live, and leads the build of a digital product. The work is ongoing.

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