Case · Diagnosis, brand and product
Dunas sold fundraising, but what it delivered, and what made clients stay, was innovation that works.
01 · The challenge
Brand, site and posts told only the first part: the fundraising. The work began by separating the service Dunas sells from the transformation it makes possible for its clients.
The diagnosis with partners and teams gave a clear basis to rebuild the company’s message, identity and touchpoints.
Dunas sold fundraising, but the value clients perceived came from the innovation the company makes possible. The new brand brought promise and delivery closer.
02 · Before and after
The posts were a dark photo, a white number and the old logo at the bottom, and the site sold services and plans as a list, with a price per package. In the new line, the brandbook palette and type come into both: deep blue, light sand and Outfit.
03 · Visual system
The brandbook organizes the logo and its variations, palette, gradients, the dune as an institutional element, the Outfit typeface and applications, so the brand acts consistently.
The identity was rebuilt and documented in a 22-page brandbook: logo and variations, palette, gradients, the dune as an institutional element and the Outfit typeface.
The previous site sold services and plans in a list. The new one opens with “Grow without a loan” and explains non-repayable funding in a five-step method.
See the live site ↗Stationery, institutional materials, physical presence and digital communication became part of the same visual system.
Institutional materials make the identity work in the details, from the presentation to the in-person meeting.
04 · Photography
Photo shoot produced with artificial intelligence by Glitch. The images extend the visual presence of Dunas on the site, on social media and in institutional materials.
More images from the shoot
05 · What changed
Brand, site and posts now tell what Dunas delivers. The visual identity was rebuilt, the new site is live and a digital product is still being built.
A rebuilt visual identity, from symbol to applications, with a brandbook.
Site, posts and institutional materials now tell the same story.
A digital platform being built for the next chapters of the company.
Credits
Glitch · Creative and technology studio
