Photo, film, digital activation and pieces at scale, produced with AI and reviewed by people before they go live.
The same scene, generated in motion and still, with the same face, the same light and the same jewellery. That is the point that decides whether a campaign holds for forty pieces or falls apart on the tenth.
None of this is a tool showcase. Every piece came from a real request, with direction set before the first generation and a human eye at the end.
A full session with AI, keeping product, model and set identical from one piece to the next. Each generation is a fresh approximation of the approved face, and by the tenth the light has shifted and the character is someone else. Holding that is the work of whoever spots the drift while it is still a preview.
From the approved script to the final cut, with the same character from the first shot to the last and the product in frame.
An interactive piece, a campaign landing page, an experience that needs code and art direction at the same table.
Two hundred pieces by the 20th, all carrying the same face. AI slips a fraction in each one, and across the batch that adds up to a brand nobody recognises, so the line starts with a standard defined before the first artwork and human review at the end.
You want to know whether AI can pull it off before you present it to the client. We produce one piece in a few days that shows how far the tool goes, and you present with the answer in hand.
The Lab is the production arm of Glitch, a creative and technology studio. The creative work stays yours. We step into the build.
Script, layout or reference, in whatever state it is in.
Before the volume, you approve one reference piece. That is where we catch the drift.
The line runs on the approved standard, and you follow every stage you want to.
Pieces in each channel's format, ready to go up.
Script, layout, reference or one line on WhatsApp.
contato@glitchia.com
