QUESTIONS

What people ask before we start.

The answers below are the same ones we give in conversation. If your question is not here, it fits in the first conversation.

What does Glitch do?

You arrive with the idea of a business, a campaign or a product. Glitch gives it shape, assembles the team and takes it to market. In practice that is seven fronts: strategy and design, brand and presence, campaign, site and platform, custom software, artificial intelligence built into the operation, and image and video with AI.

Is Glitch an agency?

No. Glitch is a creative and technology studio, not a studio with one team of each. An agency receives a finished brief. A consultancy hands back a recommendation and leaves before the build. Here you keep the design and the method, on top of the work itself.

What kind of company does Glitch work with?

The company that grew faster than its own communication. The business changed size and the material kept telling the old story: the site speaks to the customer they used to have, the deck apologises for the price, and the large prospect backs away without saying why.

How does a project start?

With the investigation, not with the deliverable. We investigate the idea and hand back what it is, who it is for, how it gets built and what it costs. You leave that stage with a project that can be quoted and a defined team.

Is the investigation charged separately?

No. Every delivery goes out under a Hypothesis, with the idea investigated before it is built, and that is already inside the price of the project.

How does Glitch charge?

By project, with the scope closed after the design stage. That is why the investigation comes first: without knowing what the thing is and how it gets built, any number would be a guess. When the work is continuous, the format is a recurring fee.

Who does the work?

The same team runs it from the first draft to what goes live. Pedro Miranda, founding partner, has ten years in the market, led artificial intelligence products aimed at marketing and, as a copywriter, worked on accounts such as Vale, Ambev and O Boticário.

Where does Glitch use artificial intelligence?

In two different places. Inside the client operation, as an agent that answers on WhatsApp, automation that records what the team forgets, and light systems wired into the CRM, the spreadsheet and the email that already exist. And in production, to generate photo, film and creative at scale with the same character and the same brand face from start to finish.

Who reviews what the artificial intelligence generates?

People. Nothing goes live without human review. AI changes the scale and the cost of what can be produced, not the decision about what is good enough to carry the client name.

Does Glitch work outside São Paulo?

It does. The studio is based in São Paulo and the work happens remotely, with presence at the client when the project calls for it.

Can we hire just one front?

You can. Some want only the brand, others just the software. What does not change is the order: the idea is investigated before it is built, even when the request is small.

What is Glitch Lab?

It is the studio production house, powered by artificial intelligence, and it serves agencies. Photo, film, digital activation and creative at scale, with human review before anything goes live.