ConsiderationThree different cases
Three different cases
in the same take
It opens the 30-second films. Each one has five scenes and closes on the iPlace Originais sign-off.
Case · iPlace Originais
Thirty scenes, five cases and not one shooting day
The agency Peppery created the iPlace Originais campaign and sent the reference images. Glitch generated the takes with AI and wrapped 42 pieces in three weeks, for the iPhone 18 launch.
- Client
- iPlace, Originais line
- Period
- August and September 2026
- Production
- AI takes, editing, finishing, adaptation
- Deliverables
- 7 films, 42 pieces, 4K master
01 · Consistency
After the launch, Glitch changed the color of the iPhones
Six settings, the same low angle. Five people hold the phone out to the lens, with the sky behind them, as in the reference images. iPlace asked for the change to match the iPhone 18, and it went into the finished scenes, in every format.
In the 20-second films, the same case across four scenes
Every format was recomposed so the case shows in full. Glitch tracked and retouched the details of the case and the iPhone, without distorting the logos.
02 · Follow the Failure
Three AI mistakes that became adjustments
At Glitch, failure is a clue. These three showed where to work.
Motion
In the frontal scene with the three cases, the AI could not get the sideways camera move right. Glitch redid the take, with more movement.
Sharpness
One Force take came out sharper than the others and was revised to match them.
Reflection
With no real photo of the Force on the black iPhone, the AI put a mirror shine on a matte case. Real photos, which the agency got hold of, became the reference.
Credits
Who made it
- Advertiser
- iPlace
- Agency
- Peppery, part of Brivia Group
- Production
- Glitch
Glitch · Creative and technology studio