Product adoption explained like cooking instructions.
UserGuiding · August 2026
DossierWhere we started
UserGuiding puts onboarding, guides and tours inside the client’s product, with no code. At Startup Summit 2026, in Florianópolis, it needed a 3 by 2 meter booth that explained this in seconds to people who build products.
Chapter by chapter
01The concept came from instant noodles, the first recipe every Brazilian learns: ready in minutes, no cooking skills, a few steps. Activating users became cooking instructions, and the same language went to the booth and to the team t-shirt.
02Bronze tier, three by two meters. Instead of a software slogan, the panel shows a giant noodle cup with the four steps: Receive, Guide, Show what is new, Listen.
03The team t-shirt repeats the cooking instructions, and the noodle-cup headband left the booth and made it to the aisle, even onto a dog.
What is standing now
What left the studio
The booth at Startup Summit
The giveaway: instant noodles with the campaign label
Buttons and stickers
The noodle-cup headband
The flyer
Visitors photograph the booth
The headband made it to the aisle
Who did it
- Concept and art direction
- Glitch
- Client
- UserGuiding
One paragraph for your team
For UserGuiding at Startup Summit 2026, Glitch created the cooking-instructions concept: user activation explained like an instant noodle recipe, on a three by two meter booth and on the team t-shirt, with copy and art direction by the studio.
