01 / UniformNo-code.
No-code.
No cook.
The main message left the panel and stayed with the team throughout the event.
DecisionTurn every person on the team into a new touchpoint for the campaign.
Case · Brand experience
Product adoption explained like cooking instructions.
At Startup Summit, a 3 by 2 meter booth turned onboarding into a recipe every Brazilian already knows.
- Client
- UserGuiding
- Event
- Startup Summit
- Location
- Florianópolis, Brazil
- Delivered
- Concept, identity and activation
01 · The challenge
Explain in seconds what happens inside the product.
3 × 2meters to turn software into conversation.
UserGuiding puts onboarding, guides and tours inside the client’s product, with no code. At Startup Summit 2026, it needed that offer to be understood by whoever walked down the aisle, before they kept walking.
The answer was not one more software promise. It was a quick, popular reference, impossible to mistake for the booth next door.
An idea you recognize from a distance
The instant noodle cup became architecture, message, uniform and the starting point for a conversation.
02 · The concept
The first recipe every Brazilian learns.
Instant noodles are ready fast, with no cooking skills, in a few steps. The same logic translated user activation: a simple tool to guide, show and listen without depending on code.
Your product as easy to use as instant noodles.
- 01ReceiveCreate welcomes inside the product.
- 02GuideShow the right path at the right moment.
- 03Show what is newPresent features without interrupting the journey.
- 04ListenCollect feedback and keep improving.
03 · Visual system
One idea across every touchpoint.
The concept was designed as a system: the language of the panel reappears on the uniform, the counter, the label, the printed material and the objects that circulated around the event.
02 / Giveaway
The metaphor became an object.
The cup gave the campaign idea a physical form and gave visitors something to take, photograph and remember.
From concept to matterMessage, cooking instructions and access to the product in a single piece.
03 / Counter
Brand and social proof on the front line.
The counter organized the reception of the booth and showed, right away, the scale of companies already using the platform.
ObjectsSix stickers, one language
Printed materialThe cooking instructions leave with the visitor
04 · At the event
From artwork to the aisle.
The system is only complete when it meets people. At Startup Summit, the identity became set, uniform, giveaway and a reason to stop.
05 · What held up
An idea simple enough to travel.
The result did not stay on the panel. The same metaphor organized how the product was explained, connected every piece and kept living beyond the 6 m² of the booth.
Clarity
The product was translated into four visible actions: receive, guide, show and listen.
Consistency
Panel, t-shirt, counter, giveaway and printed material repeated the same idea.
Circulation
The headband left the booth, reached the aisle and became part of the event photos.
Credits
Who made it
- Client
- UserGuiding
- Event
- Startup Summit 2026
- Glitch
- Concept, copy, activation identity and art direction
- Deliverables
- Booth, t-shirt and support materials
Glitch · Creative and technology studio